About Your Knowledge and Multimedia

You know something. Think about it: you know a lot; so do your people. About your business, your market, your technology. Each day, you put that knowledge to use. It's really your most important asset.

That knowledge deserves respect. In today's world you no longer keep that knowledge on scraps of paper in a desk drawer or in green, leather-bound ledger books (you don't really, do you?).

You also use your knowledge in communications of all kinds: personal sales calls, sales brochures, training manuals, product catalogs, print advertising, technical documentation, operations and procedures manuals, employee handbooks, and so on.

Multimedia is a way of capturing and communicating that knowledge in ways you've never before imagined, making it vital, making it real, engaging, interactive.

Just adding video of the President speaking can really add to an Employee Handbook, for example. But the actual applications are limitless....animations, characters, storylines, games, user feedback, simulations, and other enhancements to give the content the feel of experiencing it, rather than reading or watching it. Think about how these multimedia tools could unleash your knowledge.

When complete, a multimedia piece can lead to a memorable experience that can actually persuade important constituencies or cause learning to occur on specific facts and skills that are crucial to your business. This includes training on business software or specific jobskills like operating a machine. You're not watching someone operate the machine or hearing a lecture….you're doing it!